The Plains Producer
The newspaper is published weekly and reaches an estimated 10,000 readers across the Adelaide Plains and Mid North regions.
Its circulation extends from Virginia in the south to Orroroo in the north, and from eastern Yorke Peninsula to Kapunda and Eudunda.
Founded in 1903, the Plains Producer has been named South Australia’s best country newspaper with a circulation under 5000 many times.
With offices at Balaklava and Clare, the Plains Producer also publishes the biannual Valley Magazine and the Adelaide Plains Mid North Regional Business Directory.
The Plains Producer is part of the broader SA Today Pty Ltd publishing group.
History of The Plains Producer
1903 Founded by James Walker as The Central Advocate
Later renamed Wooroora Producer
1926 Amy Henstridge becomes first female owner
1940 Wooroora is dropped and it becomes The Producer
Newspaper closes during World War II
1946 Newspaper resumes publication
1975 Business sold to Papers and Publications
1982 Doug Morrissy and Paul Milnes take ownership
1983 Roger and Margaret Manuel take ownership
2008 Andrew Manuel, son of Roger and Margaret, becomes owner
2016 Newspaper circulation is extended to cover Mid North
2023 SA Today Pty Ltd purchases Plains Producer and Papers and Publications sister publications